Director Retail and Consumer Marketing

Prairie Clean Enterprises (PCE) turns flax straw from Saskatchewan farms into natural, plant-based cat litter and animal bedding sold through national retail and online. We are hiring a Director, Retail and Consumer Marketing to own everything that happens after the listing: in-store execution, consumer marketing, online and direct-to-consumer sales, the shelter partnership program, retention and brand protection. This is a new position reporting to the Chief Revenue Officer, with a clear mandate to turn listings already won into lasting revenue.

Location: Anywhere in Canada. Regina, Saskatchewan preferred; Calgary or Toronto also attractive for proximity to retail partners and the pet category. Regular travel to the Weyburn, Saskatchewan plant and to stores.

Getting on shelf is done. Moving off shelf is the job. Retail listings for litter do not come with volume commitments; the retailer orders what sells, so PCE's revenue is set by sell-through, repeat purchase and the strength of the brand in the store and online. Today our Chief Revenue Officer leads this work alongside retail listings, buyer relationships, industrial fibre customers and bulk pellet accounts. A dedicated owner changes what is possible: week-by-week store execution across the network, a real growth plan for online and direct-to-consumer, a shelter partnership extended beyond Regina, and a structured retention program.

This role is that dedicated owner. Reporting to the CRO, you will own retail and online sell-through for litter and bedding, direct our merchandising and marketing agency partners, run the shelter partnership that anchors the brand story, and build the retention engine that turns a first purchase into a habit.

Key Responsibilities

• Retail sell-through and in-store execution
• Brand and consumer marketing
• Online and direct to consumer
• Shelter partnership program
• Retention
• Data and reporting
• Brand protection and compliance