Brand Lead

Women Entrepreneurs of Saskatchewan (WESK) is a non-profit organization with over 1,000 members across Saskatchewan. Were dedicated to helping women start, develop, lead and grow their businesses by offering business advising, financing, training and networking events.

Responsibilities

Ensuring duties are clearly communicated, priorities are understood, and quality standards are consistently met through ongoing guidance, support, and feedback.

Developing and executing effective marketing and communications campaigns.

Designing strategies for sponsorship development and retention to strengthen partnerships.

Creating and executing comprehensive digital marketing plans, including social media, email campaigns, and SEO initiatives.

Developing and managing seasonal brand content calendars across marketing touchpoints to ensure cohesive messaging.

Overseeing the creation and consistency of marketing materials to maintain a strong brand identity.

Planning and executing organizational events successfully to enhance visibility and stakeholder engagement.

Effectively managing multiple projects simultaneously, including coordinating with vendors, contractors, and internal teams to ensure timely delivery, quality outcomes, and alignment with strategic objectives.

Overseeing budgets and resource allocation to ensure financial sustainability and effective delivery of brand objectives.

Education and Experience

Experience in marketing and post-secondary education in business or marketing

Successful marketing campaign design and execution

Full understanding of the digital landscape for brand management

Experience in communications, copywriting, and press releases

Experience managing teams and collaborating with diverse stakeholders

Event management experience, including planning and executing large-scale initiatives