About this role
PWM is seeking a Media and Branding Consultant to support a structured rebranding and digital presence improvement initiative. The focus of this role is to clarify how we present our technical capabilities, improve how customers find and evaluate us online, and produce usable materials that support sales and business development. This is a hands-on consulting engagement with defined deliverablesnot a purely advisory role.
Key Responsibilities
Assess current website, branding, and marketing materials
Identify gaps in how products and capabilities are communicated
Define clear, accurate messaging aligned with industrial buyers
Improve website structure, content, and usability
Develop SEO approach based on relevant technical/industrial searches
Create or refine core materials (capability statements, case studies, brochures)
Standardize how products, services, and applications are presented
Support implementation (content updates, coordination with vendors if needed)
Provide clear recommendations and a prioritized roadmap
Preferred Qualifications
510+ years in branding, media, or B2B marketing consulting
Experience working with manufacturing, industrial, or technical products
Proven ability to translate complex offerings into clear, usable content
Experience improving websites and digital presence (B2B focus)
Strong execution skillsable to deliver, not just advise
Requirements
Compensation Details
To commensurate with experience
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