Marketing Manager

As our Marketing Manager, youll lead the day-to-day operation of the Marketing Department and help turn our larger brand strategy into clear, creative, and measurable marketing plans.

Primary Responsibilities

Manage the Marketing Departments day-to-day priorities, workflow, budget, and performance reporting.

Work closely with the Brand Advisor to turn The Atlas Hotels overall brand strategy into clear, actionable marketing plans.

Lead digital marketing initiatives through our direct-booking platforms and website partner, including SEO, retargeting, cart abandonment, and direct-booking campaigns.

Monitor campaign performance, return on investment, website conversion, and opportunities to increase direct bookings.

Lead the day-to-day content strategy and social media direction for The Atlas Hotel, including paid social advertising, influencer partnerships, media opportunities, and strategic collaborations.

Plan and provide creative direction for third-party professional photography, video, and other content projects.

Ensure all marketing materials and guest touchpoints consistently reflect The Atlas Hotels brand standards.

Qualifications

3+ years of marketing experience, including experience leading projects, campaigns, people, or external partners.

Post-secondary education in Marketing, Communications, Business, Hospitality, or a related field is preferred.

Experience in hospitality, tourism, Food and Beverage, or experience-based marketing is considered an asset.

Strong knowledge of digital marketing, social media, content planning, email marketing, and campaign reporting. Familiarity with platforms such as Revinate, Meta Ads Manager, Google Analytics, Canva, Sprout Social, and website content-management systems is also considered an asset.

Experience managing budgets, priorities, timelines, and multiple projects at once.

Flexible to occasionally support hotel events, campaigns, photoshoots, or initiatives outside regular office hours.