Market Manager - Europe

This is for one (1) term position working 75 hours biweekly until August 31, 2027.

Who we are

At the Department of Economic Development, Tourism and Culture, our mandate is to build a sustainable, competitive, and diverse Yukon economy that enriches the quality of life for all Yukoners. Guided by a shared vision of prosperity, partnerships, and innovation, we advance economic development, support the growth of tourism, and celebrate and promote Yukon’s rich cultural identity. We work collaboratively,including with First Nations ,to foster opportunities that benefit communities across the territory and to preserve Yukon’s history and heritage for generations to come.

We support businesses, industries, cultural organizations, and communities by helping them see the big picture, envision Yukon’s future, and find clear paths forward. From advising entrepreneurs and growing key sectors, to promoting Yukon as a world-class travel destination and supporting arts, heritage, and cultural initiatives, we connect people with the resources they need to succeed. This includes helping employers attract and retain the workers they need, strengthening the workforce, and ensuring Yukon’s economy continues to grow and thrive.

About the role

The Market Development Manager, Europe/UK leads the development, implementation and evaluation of tourism marketing programs in Yukon’s key European markets. This position plays a central role in growing international visitation to the Yukon by developing market-specific strategies across consumer, travel trade and travel media channels.

Working in partnership with in-market representatives, Yukon tourism operators, Destination Canada, airlines and other strategic partners, the position develops partnerships, cooperative marketing initiatives and market development opportunities that support Yukon’s tourism industry. The position also contributes to air access development, product and business development, and strategic planning within the Marketing Unit.

For more information about this position, please contact Annie-Claude Dupuis, a/Manager, Marketing at [email protected] or (867)332-3019.

For more information about the recruitment process, please contact Kristen Mintz, HR Consultant at [email protected] or (867) 667-5679.

Please do not email resumes to the email address above; resumes may only be accepted through the E-Recruitment application system. To create your E-Recruitment account, click here.

Essential Qualifications

Please submit your resume clearly demonstrating how you meet the following qualifications. Please note that selection for further consideration will be based solely on the information you provide in your resume; ensure you use a month/year to month/year format and include the duties you performed in each of your positions.

• Post-secondary education in tourism management, marketing, business administration, commerce, or a related field;
• Experience working with travel trade, travel media, tourism operators, airlines, and destination marketing partners;
• Experience developing and managing partnerships, contracts, cooperative marketing initiatives and external contractors in a tourism destination context;
• Experience with financial management, procurement, budgeting and performance measurement, preferably in a government or public-sector environment;
• Experience working in a destination marketing or management organization promoting tourism is an asset.

Candidates who have education, training, and/or experience equivalent to the essential qualifications listed above will be equally considered.

Before applying, you may want to refer to our sample resume to assist you in submitting your application.

Desired Knowledge, Skills and Suitability

Candidates should have and may be assessed on

• Strong understanding of tourism marketing, destination development and international market development;
• Ability to build and leverage strategic partnerships with industry, travel trade, media, airlines and other partners;
• Ability to negotiate and manage contracts, cooperative marketing agreements and partnership initiatives;
• Ability to analyze market opportunities, evaluate results and provide strategic advice to inform decisions;
• Strong communication, stakeholder engagement and priority management skills in a fast-paced environment.

Additional Information

Conditions of Employment

• Valid Yukon Class 5 driver’s licence;
• Valid passport with the unrestricted ability to travel internationally.

Job Requirements

• Travel is required within and outside the Yukon, including international travel.

Relocation expenses will not be provided for this position.

Learn more about us!

The Yukon government has been selected as one of Canada’s Top 100 Employers since 2014!

To learn more about the Yukon government, check out: The Talent Attraction Brochure and Working at the Yukon government.

To learn more about what Yukon has to offer, check out: Travel Yukon.