Market Development Specialist

Dragon Valley Farm, near Cupar, Saskatchewan, is expanding into food processing with a new wheat flour milling facility producing specialty flours for Asian food applications (noodles, steamed buns, dumplings, dim sum) and traditional flour markets across Canada and North America. We are seeking a Market Development Specialist to lead customer development and channel building for our flour products and byproducts.

Key Responsibilities

Develop and maintain target customers including food manufacturers, bakeries, noodle producers, food-service companies, and byproduct clients

Build and manage distributor and food broker networks across retail, food-service, and industrial channels

Develop and execute market development plans identifying target regions and channel opportunities

Work with QC/R&D to gather customer specifications and support product trials

Follow up on customer feedback and resolve issues related to quality, delivery, and service

Collect and analyze market information including competitors, pricing, and channel trends

Attend trade shows and customer visits to build brand and product profile

Maintain customer files, sales records, and business documentation

Qualifications

Sales or business development experience in food, flour, grain, or related industries

Strong knowledge of the North American food distribution system, including distributors and food brokers

Strong negotiation, communication, and relationship management skills

Proactive and self-driven, able to work independently

Willingness to travel for customer visits and trade shows

Compensation and Benefits

Base Salary (Full-Time): CAD $40,000-$100,000/year, based on experience

Commission: Negotiable, based on experience and channel resources

Consulting Engagement: Negotiable fee/commission structure by mutual agreement